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The Scalextric BMW 320i Jägermeister – the brightest shot slot car

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suzanna.hayes_goldfinch 6 months ago

Cars don’t get much more striking than the Jägermeister-liveried BMW 320i that raced in the 1998 Super Tourenwagen Cup (STW).

With its bold orange colour, aggressive logos (including the famous stag) and iconic BMW design, this BMW stood out on the starting grid for all the right reasons. Jägermeister had been a huge racing sponsor in the 70s and 80s, and fans were delighted to see the eye-catching look back on the racetracks.

Our new BMW 320i - STW 1998 – Jägermeister slot car captures the excitement and anticipation of the moment, allowing you to race the legendary livery on your home layout. It is a key part of the Scalextric touring cars range.

About the BMW 320i Scalextric slot car

We’ve just released this vibrant slot car, so you can have it running on your Scalextric tracks right away! But we think this will be one of our most popular designs, so get yours while you can.

This highly detailed 1:32 scale slot car perfectly replicates the BMW driven by Christian Menzel in the STW in 1998. Featuring Magnatraction technology and working front and rear lights, this classic touring slot car works with your Scalextric ARC systems and is compatible with Spark Plug.

This officially licensed slot car is an essential purchase for BMW enthusiasts, but it will also appeal to any Scalextric racers partial to an ice-cold shot of Jägermeister. Order yours while we still have them in stock!

The inspiration behind the slot car: Jägermeister BMW 320i model

The German touring era was one of the most exciting times in motorsport. It all started with the German Racing Championship (DRM), which ran from 1971 to 1985. This evolved into the German Touring Car Championship (DTM), from 1984 to 1996. And then came the Super Touring Car Championship (STW), from 1993 to 1999, which is where we meet our hero car.

The STW called for heavily modified production-based cars, giving manufacturers the chance to show off their latest engineering and technological discoveries. This meant that the event pushed the boundaries of traditional touring regulations, making it a very exciting test base for brands like BMW.

Sat in car number 26, Christian Menzel dominated the racetracks in the BMW 320i, in a fiercely competitive season. The race-worthy 320i was an adapted version of a four-door BMW E36, with rear-wheel drive and a 2l naturally aspirated inline-4 engine.

 

It was much lighter than the road car, with six gears, bespoke racing suspension and an added splitter and wing. All this made it a true competitor in an event dominated by front-wheel drive cars.

Jägermeister had been sponsoring racing cars since 1972 – one of the first alcoholic brands to do so. The bold orange livery was key to ensure that the crisp white logo stood out on the racetrack, and has been trademarked, so no other car could race in the same colours.

This marketing activity continued throughout the 70s and 80s, with the brand switching between car makes and models and spending huge sums of money. But as touring races became more international, costs began to spiral, forcing Jägermeister to take a break in 1997.

They returned in 1998 with the fascinating BMW 320i, but missed out again in 1999, and eventually announced their retirement from motorsport in 2000. So, this car marks one of the final times a Jägermeister livery entered a touring race.

A collector’s dream slot car

The Christian Menzel BMW 320i makes the perfect Scalextric model – a great competitor for any of our 1990s touring car slot cars. And it is now in stock, so you can buy yours today.

author profile
suzanna.hayes_goldfinch 6 months ago